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In my article, ‘The Job Trap’, I spoke of “Recurring Income Streams”, as a powerful tool for creating financial independence. What is clear merely having a job, as the singular income stream, will not lead to financial independence. What is also clear, the pursuit of financial independence, by creating wealth is not a hobby. Instead it is a committed fulltime endeavor that is rewarded with passive income that continues to flow, long after the work has been done. What is also clear that individuals who successfully are financially independent develop recurring income streams primarily through investments, real estate, and business ownership. For many people, lacking enough funds to begin investing, or purchasing real estate are difficult initial choices to develop recurring income. Therefore entrepreneurship, developing a business becomes a feasible initial income creating stream..Home Based Business: Passive Income StreamLiving in a highly charged technology age, has given rise to more people developing a home based business. With the power of the internet, literally developing an international business very possible. Additionally, the potential to generate thousands, and in some cases, millions of dollars in revenue is quite possible with a successful home based business. Without a doubt, you can make money online. And setting up a potential successful online business is possible with very little initial money. While the potential is great for a successful home business there are some factors that should be considered. If your entrepreneur money stream involves something online, are you looking simply to make money online? Or are you truly looking to develop a home based business? First impression it may appear that there really isn’t any difference between the two options. Opportunities to earn money online, are plentiful. They might include surveys, visiting websites, to name a few. These along with other similar opportunities result in earning money only when engaged in the money producing activity. On the other hand, creating a successful online home based business, requires work, similar to any business. Particularly in the initial stage of developing the business, putting in the work is vital to creating ongoing success. Here’s just some of the tasks: researching products, services that your business potentially will offer. Setting up your website, acquiring your own domain name, hosting for your website, etc… The great thing though is you potentially will be rewarded many times over for the work you performed. Just as there are many opportunities to make money online, there are also many opportunities that are excellent tools for creating a home based online business.Affiliate Marketing: An Online Home Based BusinessFor a newbie lacking experience in creating a business, and in particular an online home based business, affiliate marketing is an excellent choice to begin. Why? For several reasons. For starters, a product or services that is already in high demand now becomes available to your business to profit from. Additionally, when you place a link on your web site, and customers click to purchase, you won’t have to worry about shipping, collecting payments, or finding a payment processor to do that. In return for generating the sale through your site, you will receive a commission payment. Another bonus that a solid affiliate program will provide for your business, is the tools, training, and support to effectively market their product or services through your business. A real simple process, right? Wrong!!! Yes you simply find a company, join as an affiliate. But remember you’re creating a business, therefore work is required on your part. Choosing the right affiliate program for your business requires research on your part to find a company, product that you feel comfortable, with that you would use yourself, that you want to learn everything about it, and how to effectively market it. It takes work to increase your knowledge requiring having and developing a successful online business. While it is true, that many people who start a home based, especially, an online business initially in the infancy of development, generally start while yet still employed, and committed to family. Certainly the issue of committing to your business often get clouded. The truth is that in beginning, you must constantly be working on your business in some capacity if having a successful business and recurring income stream is important to you.

Sky advertising, as the name indicates, means the advertising that is done in the sky. It is the latest form of advertising which claims to capture the mass audience in a single try. It is the desire of man to reach the skies since the existence of man on the earth. Anything which flies high in the sky, or displays in the sky appears to be the most fascinating thing to the human mind. Advertisers are using this psyche of human nature and thought upon devising a system that would help them in publishing their advertisement in the sky.

Sky advertising uses all the techniques of the traditional and typical advertising. It includes billboards, banners, pamphlets that are distributed by throwing from the plane, sky typing and sky writing. The procedure is same except that the difference lies in the materials and text used, and the source i.e. airplane and aircraft. It is the general phenomena that any advertisement which is aired on the television lasts for only that very moment. It is forgotten soon even after few seconds because everyday consumers are bombarded with so many advertisements that are not easy to remember. Moreover, the frequent encounter to such advertisements can cause boredom and loss of interest of the consumer. The key to successful advertising is to make advertisements that are interesting and long last in the minds of the target audience.

People were beginning to find flaws in the traditional advertising and so were the viewers. To give a new orientation to the advertisement, sky advertising was invented. Various techniques are carried with various transporting images. The airplanes, aircraft, balloons and skydiving are the means which carry the aerial banners, bill boards and messages in the air. The aerial advertising is limited to the day time only, when there is light so that the message or banners are easily readable by the people. However, sky advertising can be carried out at night. The LED and neon lights are used to make LED based message which is then present in the night. These lights make the message look more fascinating and magnificent at the night. The lights shine and sparkle in a beautiful manner in the darkness of the night which surrounded the message. It is the most appealing and striking sight witnessed by the viewers. The image and impact of the sky advertisement lasts long in the minds of the consumers.

Understanding the immense appreciation and need of sky advertisement; advertising companies are made to carry out it. In addition, aircraft and aviation companies possess highly specialized planes and balloons for this purpose. Services are provided by these companies to advertisers to publish the respective advertisement in the sky. It is also observed that the traditional means of advertising were not efficient to reach each and every consumer. Those who read news papers were the only exposed to the print advertisements. The one who watched television were in contact with the advertisement. What about those who are not in touch with the television or newspaper? There are people in the world who does not possess the facility of television and newspaper. In order to reach the maximum audience, sky advertising is considered to be the most efficient one. In reality, it is confirmed that massive number of people bears in mind the information of sky advertisements in comparison to the advertisements that are accessible through vice commercial, print commercial and video advertisements. This evidence alone is sufficient to convince any organization that airplane advertisement is the most successful technique to transmit a message across.