« Older Entries

Hiring An Auction Company

Estimating your assets value:

Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you are considering working for you or against you? The agreement you decide may determine this.

A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the total sale.

In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.

In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.

In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.

What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.

Auction Expenses:

In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.

Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.

Buyer’s Premium:

What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.

The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.

It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.

Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.

Pre-Sales:

We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.

A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.

It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.

Tags:

How Accounting Software Can Ensure Small Business Owners Have a Happy Christmas!

For many people the Christmas period is fun filled and relaxing with good food, drink and most of all great company. But unfortunately for some it can be one of the toughest times of the year. The festive season is a period of celebration and for many it acts as the perfect time of year to reflect on the year gone by. Over the backdrop of endless annual top 100 countdowns on TV we reflect on personal and professional achievements and regrets whilst planning our infamous New Year resolutions. This period of reflection is a source of happy memories for most but it can also be a real source of sadness for some people. Suicide rates are believed to increase throughout the holiday season and with the harshness of the current economic climate there are genuine concerns about the mental welfare of small business owners as we head into this years this festive season.The combination of pressures derived from the accountability of owning business in today’s tough trading condition and people’s natural inclination to reflect over the Christmas period makes the festive season prime for an increase in anxiety across the SME community. Research has suggested that the SME community has experienced a 47% increase in suicide rates since the economic downturn of 2008. There are 2 intrinsically linked contributing factors to mental anxiety within the small business community over Christmas. Investing in good accounting software and practising disciplined financial management can help keep both factors at bay.1) Money and the financial health of the businessThe main cause of distress and anxiety for a small business owner over the festive season is money. Unfortunately there are still too many small business owners that are not into the detail of their company financials. For many Christmas time represents the time of year for the annual review of the company financials. The combination of compulsory requirements to prepare yearend accounts and the natural desire to reflect over the Christmas period makes it completely understandable why many owners get their head in the books over the festive season.Practicing financial discipline once a year rarely results in a sound set of company financials. It is all too common for owners to find financial problems in their business just at the time when everyone else is relaxing and celebrating. The lack of detailed financial understanding often results in longstanding disparities between expenditure and income left unchecked throughout the year. It is also common for business owners that haven’t maintained a detailed view of the financials to find missing payments from customers. These findings ultimately leave business owners learning about nasty cash flow problems in their business that have accumulated over time which can be devastating for the short term future of the business. The emotional extreme between the relaxed PAYE employees enjoying their pre-booked off time and the anxious self-employed small business owner that can’t leave their business is already vast over this period. Finding out about a stark cash flow problem in addition to the existing frustrations of running a small business over the Christmas period can be enough to tip existing anxiety into full blown depression.The key to a happy and relaxing Christmas period is sound financial discipline throughout the year and a good accounting software package can be central to achieving this. Accounting software allows small business owners to stay close to their business financials in a quick and easy to understand way. A simple, cost effective accounting software package means that company financials are done and managed consistently throughout the year. This ensures that if any problems occur with expenditure management or if a client hasn’t paid an invoice on time it can be rectified quickly and easily. Small business owners that are close to their financials do not have the emotional drain of a big annual review of their company accounts. Most importantly of all they don’t have the shock and subsequent unhappiness of finding nasty surprises in the books over the festive season!2) RelationshipsOne of the main reasons that make Christmas so special is having the chance to spend time with your loved ones. The problem for the small business owner is that they don’t feel like they can simply leave the business for a couple of weeks. “The business doesn’t run itself!” This is in stark contrast to PAYE friends who have no responsibilities in their booked off time other than enjoying time with their loved ones. This contrast in fortunes puts an almighty strain on the relationships of small business owners as their loved ones have to cope without them for long periods over Christmas. This can be especially difficult for the loved ones of small business owners when it seems that everyone else is surrounded by their family and friends.It can be incredibly challenging to take time off when you’re running a small business but time off is essential to keep and enjoy important relationships healthy. Time off during this year’s festive season will be even more strained for many small business owners as they not only need to complete the usual year end admin but they are also operating in some of the toughest economic conditions known for many years. BBC news have recently stated that the total number of divorces have increased 4.9% in England and Wales in the past year as a result of the tough economic conditions.Whilst these pressures are very real they do not exist for every small business. There are SME’s that do not worry about year end accounting because it happens to be a 5 min exercise due to their on-going management of the company financials throughout the year. Small businesses that have sound financial discipline are also more likely to have enough working capital to see out the current economic pressures. These businesses have impressive working capital due to their complete detailed focus on expenditure and income and well managed time allocation reducing non-value adding administration tasks in favour of business optimisation planning. Small business owners of these types of companies are more likely to be able to relax over the Christmas period and spend time with loved ones as their businesses are sustainably healthy.The secret to these healthy businesses is their sound financial discipline and well-structured time management. Accounting software is a critical tool that makes sure that small business owners reallocate time away from doing lengthy manual quarterly and annual accounts to free up more time to be spent on value adding business planning. This additional planning gives the business a greater chance of directing themselves successfully through hard times. In addition but equally as important accounting software makes sure that a small business has a tight grip on their cash flow position. By having a clear vision on the direction of the business and a healthy cash flow position a business owner can ultimately be more relaxed over the Christmas period focussing on what’s important – their relationships.Small business owners that face the prospect of finding out about money problems and living through the happy festive season working all hours to keep the business afloat are in real danger of unsustainable anxiety and depression this Christmas time. The answer is to work on embedding financial discipline and well-structured time management throughout the business. The only way a small business owner will be able to relax with their loved ones this Christmas is if their business is financially sound. Having a well embedded accounting software solution is a key step towards achieving this.

Tags:

Are You An Attractive Or Interruptive Marketer?

Let me ask you a question; “Are you attractive or interruptive?” And no I don’t mean you per se; I mean your blog, your website and your overall online presence in general. Are you attractive to your potential leads and customers? Or are you using interruptive marketing?

Interruptive marketing is far too common these days and the bottom line is that it’s ugly. What you want is attractive marketing. If you don’t know about attractive marketing, then it’s time to take a crash course since it’s one of the key components to having a successful marketing campaign today.

Alright so let’s get into attractive marketing versus interruptive marketing. The basic concept of interruptive marketing is that you grab a potential client’s attention away from something and bring it to your message, products or service. Some great and by this I mean horrible example of interruptive marketing are pop-up ads, spam emails and commercials on television that are 120 decibels louder than the program you’re watching. And if those annoy you, well, as a customer you should be annoyed. It’s horrible getting on to a site and seeing some pop-up that you have to ‘X’ out or cancel some kind of download or say ‘No’ to a subscription. Yet as marketers, many of us find these tactics completely okay.

But let me ask you, if you’re annoyed by them, then wouldn’t other people be, as well? Well, the news flash here, they are! And that’s probably not going to be good for your business in the long term, and knowing your customers and leads. Right? So why stick with interruptive marketing? What you should be practicing is the opposite.

Attractive marketing simply works alongside the content that your potential leads or existing customers are looking at. Instead of jerking or grabbing the attention away, it uses attention methods to get them interested in your company, product or services organically. It includes a whole host of techniques such as SEO, content marketing, or just about anything that could be labelled as inbound marketing or a lead generator.

So why use attractive marketing?

Well, of course the number 1 reason to use attractive marketing is that it simply works better. You’ve already figured out that telemarketing doesn’t work as well as inbound marketing. By that I just mean, if people were to call you instead of you calling other people right? So why would you still use other forms of interruptive marketing such as pop-ups.

Attractive marketing uses a slower process; it builds up a stronger relationship over time. One that will lower customer attrition and improve customer relation so it can take a little longer but it works a whole lot better. And this allows you more control over your price point since brand loyalty is a direct effect of long-term relationships even if you need to raise your cost after a while, your customers would be more likely to stick with you when they are brought on board through this method o marketing.

Moving forward, many people are already using forms of attraction marketing without even knowing it. But what if you want to make your marketing efforts even more attractive? Well the good news here is that all it really takes is a strong adherence to white hat SEO tactics to stay attractive in your clients’ eyes. Essentially you want to build your website and landing pages around your customers, focusing on giving them the best experience possible when they get there.

You don’t want to design or develop your website around your search engines. Instead, make them customer-centric. This alone will develop strong, attractive marketing techniques without you even having to try. Just keep your content fresh, informative and answer lots of questions. In fact, it may even make your FAQ pages obsolete or at least redundant when you’ve answered all your questions your clients might have in the content, and then you’re well on your way to attraction marketing.