When I talk to people about my home based business one of the main things I hear is how much of a risk it is. People (well, most people) are afraid of taking a risk especially when it comes to money and if it isn’t a sure thing they don’t want to have anything to do with it. And while I totally understand that I don’t think that a home based business is as big of a risk as most people might think it is.First of all the investment of starting a home based business is ridiculously low when compared to the start up cost of a traditional business. Most businesses cost tens or hundreds of thousands of dollars… talk about pressure. If their business fails they aren’t just out a few hundred dollars they are out more money than most people make in a year! Now THAT sounds like a risk to me. On the flip side a home based business usually only costs a couple hundred dollars (maybe a thousand in some cases) to start! An investment sure, but not one that is going to ruin you financially if you fail. Losing $250 is hardly life altering for anyone.Also, unlike a traditional business you don’t have to throw yourself in it entirely. You can still keep your full time job and keep the security of a regular paycheck while you are building your business. Very few people are willing to give up their full time jobs before they start making money in a business and working a home based business is super easy because it only requires a few hours a week of work allowing you to still keep your job and your life intact while you’re building a business that will change your life forever.Finally, with the help of the internet home based business owners are no longer required to sell their friends, family, co-workers, and neighbors their products or make them sit through business meetings and beg them to be a part of your team. Because with the power of the internet behind you you are able to network with people all over your city, state, country and even through the entire world. You don’t need to bug your best friend about joining your business because there is an entire world wide web to market to. That means no more beating your family and friends over the head with your business… it’s never been easier to get sign ups than it is right now with the help of the internet… never!So as you can see when it comes to starting a home based business… the risk just isn’t that great!

As the popular saying goes, “A Penny Saved is a Penny Earned,” and for home based business owners, every penny that they can save with home based business tax advantages is another penny that they can count as profit. Being able to work at home and earn a good income from it is already a great reward in itself, getting these tax breaks is the cream and the cherry on top. If you don’t know yet which expenses you can use as deductions, here are some of the more common ones being employed, but remember, you need to have proper documentation in able to make them deductible.Before anything else, make sure that you are able to first register your home business. Get a license from the local state business licensing agency to become a legitimate home business and to qualify for legitimate home based business tax advantages. You can’t just setup a desk in a small area of your home, enroll in an affiliate marketing program, start your own website and come tax filing day claim endless tax deductions. Also, tax laws may vary from state to state so make sure first that what you are filing as a deductible is allowed in your state.Generally though, your home office, or the expenses you incurred for the repair and maintenance of your home office, is considered as a deductible according to home based business tax advantages. Depending on the area that your home office occupies and other factors where you can apply your claims, like home mortgage for that area, amount of property taxes, deductions in home insurance, you can have a very sizable deduction on your taxes. You can also include a portion of your utility bills which can be related to that particular area allotted for your home business.Not just the area of your home office, your office supplies and service connections like the internet and telephone business calls are also part of your home based business tax advantages. If you use the internet for your business than you can claim it wholly or partly as a deduction depending on how much it is utilized by the business, this goes the same for your telephone bill. Your office supplies and equipment are also allowed deductibles including your computer, your printer, fax machine, desk, chairs, papers, ink cartridges, pens, and others.Promotional and advertising expenses are also allowed to be considered as home based business tax advantages. Did you give away t-shirts or mugs to promote your business? Did you rent some space for advertising? Have you given products as gifts? Your costs here can be considered as deductibles to some degree.

In my article, ‘The Job Trap’, I spoke of “Recurring Income Streams”, as a powerful tool for creating financial independence. What is clear merely having a job, as the singular income stream, will not lead to financial independence. What is also clear, the pursuit of financial independence, by creating wealth is not a hobby. Instead it is a committed fulltime endeavor that is rewarded with passive income that continues to flow, long after the work has been done. What is also clear that individuals who successfully are financially independent develop recurring income streams primarily through investments, real estate, and business ownership. For many people, lacking enough funds to begin investing, or purchasing real estate are difficult initial choices to develop recurring income. Therefore entrepreneurship, developing a business becomes a feasible initial income creating stream..Home Based Business: Passive Income StreamLiving in a highly charged technology age, has given rise to more people developing a home based business. With the power of the internet, literally developing an international business very possible. Additionally, the potential to generate thousands, and in some cases, millions of dollars in revenue is quite possible with a successful home based business. Without a doubt, you can make money online. And setting up a potential successful online business is possible with very little initial money. While the potential is great for a successful home business there are some factors that should be considered. If your entrepreneur money stream involves something online, are you looking simply to make money online? Or are you truly looking to develop a home based business? First impression it may appear that there really isn’t any difference between the two options. Opportunities to earn money online, are plentiful. They might include surveys, visiting websites, to name a few. These along with other similar opportunities result in earning money only when engaged in the money producing activity. On the other hand, creating a successful online home based business, requires work, similar to any business. Particularly in the initial stage of developing the business, putting in the work is vital to creating ongoing success. Here’s just some of the tasks: researching products, services that your business potentially will offer. Setting up your website, acquiring your own domain name, hosting for your website, etc… The great thing though is you potentially will be rewarded many times over for the work you performed. Just as there are many opportunities to make money online, there are also many opportunities that are excellent tools for creating a home based online business.Affiliate Marketing: An Online Home Based BusinessFor a newbie lacking experience in creating a business, and in particular an online home based business, affiliate marketing is an excellent choice to begin. Why? For several reasons. For starters, a product or services that is already in high demand now becomes available to your business to profit from. Additionally, when you place a link on your web site, and customers click to purchase, you won’t have to worry about shipping, collecting payments, or finding a payment processor to do that. In return for generating the sale through your site, you will receive a commission payment. Another bonus that a solid affiliate program will provide for your business, is the tools, training, and support to effectively market their product or services through your business. A real simple process, right? Wrong!!! Yes you simply find a company, join as an affiliate. But remember you’re creating a business, therefore work is required on your part. Choosing the right affiliate program for your business requires research on your part to find a company, product that you feel comfortable, with that you would use yourself, that you want to learn everything about it, and how to effectively market it. It takes work to increase your knowledge requiring having and developing a successful online business. While it is true, that many people who start a home based, especially, an online business initially in the infancy of development, generally start while yet still employed, and committed to family. Certainly the issue of committing to your business often get clouded. The truth is that in beginning, you must constantly be working on your business in some capacity if having a successful business and recurring income stream is important to you.

Let me ask you a question; “Are you attractive or interruptive?” And no I don’t mean you per se; I mean your blog, your website and your overall online presence in general. Are you attractive to your potential leads and customers? Or are you using interruptive marketing?

Interruptive marketing is far too common these days and the bottom line is that it’s ugly. What you want is attractive marketing. If you don’t know about attractive marketing, then it’s time to take a crash course since it’s one of the key components to having a successful marketing campaign today.

Alright so let’s get into attractive marketing versus interruptive marketing. The basic concept of interruptive marketing is that you grab a potential client’s attention away from something and bring it to your message, products or service. Some great and by this I mean horrible example of interruptive marketing are pop-up ads, spam emails and commercials on television that are 120 decibels louder than the program you’re watching. And if those annoy you, well, as a customer you should be annoyed. It’s horrible getting on to a site and seeing some pop-up that you have to ‘X’ out or cancel some kind of download or say ‘No’ to a subscription. Yet as marketers, many of us find these tactics completely okay.

But let me ask you, if you’re annoyed by them, then wouldn’t other people be, as well? Well, the news flash here, they are! And that’s probably not going to be good for your business in the long term, and knowing your customers and leads. Right? So why stick with interruptive marketing? What you should be practicing is the opposite.

Attractive marketing simply works alongside the content that your potential leads or existing customers are looking at. Instead of jerking or grabbing the attention away, it uses attention methods to get them interested in your company, product or services organically. It includes a whole host of techniques such as SEO, content marketing, or just about anything that could be labelled as inbound marketing or a lead generator.

So why use attractive marketing?

Well, of course the number 1 reason to use attractive marketing is that it simply works better. You’ve already figured out that telemarketing doesn’t work as well as inbound marketing. By that I just mean, if people were to call you instead of you calling other people right? So why would you still use other forms of interruptive marketing such as pop-ups.

Attractive marketing uses a slower process; it builds up a stronger relationship over time. One that will lower customer attrition and improve customer relation so it can take a little longer but it works a whole lot better. And this allows you more control over your price point since brand loyalty is a direct effect of long-term relationships even if you need to raise your cost after a while, your customers would be more likely to stick with you when they are brought on board through this method o marketing.

Moving forward, many people are already using forms of attraction marketing without even knowing it. But what if you want to make your marketing efforts even more attractive? Well the good news here is that all it really takes is a strong adherence to white hat SEO tactics to stay attractive in your clients’ eyes. Essentially you want to build your website and landing pages around your customers, focusing on giving them the best experience possible when they get there.

You don’t want to design or develop your website around your search engines. Instead, make them customer-centric. This alone will develop strong, attractive marketing techniques without you even having to try. Just keep your content fresh, informative and answer lots of questions. In fact, it may even make your FAQ pages obsolete or at least redundant when you’ve answered all your questions your clients might have in the content, and then you’re well on your way to attraction marketing.

Sky advertising, as the name indicates, means the advertising that is done in the sky. It is the latest form of advertising which claims to capture the mass audience in a single try. It is the desire of man to reach the skies since the existence of man on the earth. Anything which flies high in the sky, or displays in the sky appears to be the most fascinating thing to the human mind. Advertisers are using this psyche of human nature and thought upon devising a system that would help them in publishing their advertisement in the sky.

Sky advertising uses all the techniques of the traditional and typical advertising. It includes billboards, banners, pamphlets that are distributed by throwing from the plane, sky typing and sky writing. The procedure is same except that the difference lies in the materials and text used, and the source i.e. airplane and aircraft. It is the general phenomena that any advertisement which is aired on the television lasts for only that very moment. It is forgotten soon even after few seconds because everyday consumers are bombarded with so many advertisements that are not easy to remember. Moreover, the frequent encounter to such advertisements can cause boredom and loss of interest of the consumer. The key to successful advertising is to make advertisements that are interesting and long last in the minds of the target audience.

People were beginning to find flaws in the traditional advertising and so were the viewers. To give a new orientation to the advertisement, sky advertising was invented. Various techniques are carried with various transporting images. The airplanes, aircraft, balloons and skydiving are the means which carry the aerial banners, bill boards and messages in the air. The aerial advertising is limited to the day time only, when there is light so that the message or banners are easily readable by the people. However, sky advertising can be carried out at night. The LED and neon lights are used to make LED based message which is then present in the night. These lights make the message look more fascinating and magnificent at the night. The lights shine and sparkle in a beautiful manner in the darkness of the night which surrounded the message. It is the most appealing and striking sight witnessed by the viewers. The image and impact of the sky advertisement lasts long in the minds of the consumers.

Understanding the immense appreciation and need of sky advertisement; advertising companies are made to carry out it. In addition, aircraft and aviation companies possess highly specialized planes and balloons for this purpose. Services are provided by these companies to advertisers to publish the respective advertisement in the sky. It is also observed that the traditional means of advertising were not efficient to reach each and every consumer. Those who read news papers were the only exposed to the print advertisements. The one who watched television were in contact with the advertisement. What about those who are not in touch with the television or newspaper? There are people in the world who does not possess the facility of television and newspaper. In order to reach the maximum audience, sky advertising is considered to be the most efficient one. In reality, it is confirmed that massive number of people bears in mind the information of sky advertisements in comparison to the advertisements that are accessible through vice commercial, print commercial and video advertisements. This evidence alone is sufficient to convince any organization that airplane advertisement is the most successful technique to transmit a message across.